MARKETING-CLOUD-EMAIL-SPECIALIST DOWNLOADABLE PDF - MARKETING-CLOUD-EMAIL-SPECIALIST VALID EXAM FORUM

Marketing-Cloud-Email-Specialist Downloadable PDF - Marketing-Cloud-Email-Specialist Valid Exam Forum

Marketing-Cloud-Email-Specialist Downloadable PDF - Marketing-Cloud-Email-Specialist Valid Exam Forum

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To qualify for the exam, candidates must have experience using the Salesforce Marketing Cloud platform and have knowledge of email marketing concepts and tools. Marketing-Cloud-Email-Specialist exam consists of 60 multiple-choice questions and must be completed within 90 minutes. A passing score of 68% or higher is required to earn the certification. Salesforce Certified Marketing Cloud Email Specialist certification is valid for two years and can be renewed by completing additional training or passing a recertification exam. Earning the Salesforce Marketing-Cloud-Email-Specialist Certification can enhance a marketer's career prospects and demonstrate their commitment to staying up-to-date with the latest email marketing trends and techniques.

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Marketing-Cloud-Email-Specialist Valid Exam Forum, Marketing-Cloud-Email-Specialist Certification Exam Dumps

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q93-Q98):

NEW QUESTION # 93
A marketer wants to store all the attributes for a triggered send within a data extension.
Which configuration is required when creating the data extension?

  • A. Select the 'Use for triggered send' checkbox.
  • B. Include the Subscriber key and Email address field as the primary key.
  • C. Create from template and choose triggered send template.

Answer: C

Explanation:
Creating from template and choosing triggered send template is required when creating a data extension for a triggered send. This template includes the required fields for a triggered send, such as Subscriber Key, Email Address, and Triggered Send External Key. Selecting the 'Use for triggered send' checkbox is not required, but optional. Including the Subscriber Key and Email Address field as the primary key is not correct, because only one field can be the primary key, and it should be Subscriber Key.


NEW QUESTION # 94
Northern Trail Outfitters (NTO) currently uses AMPscript to create customized content for its subscribers.
Which actions should help build confidence in NTO's dynamic email capabilities?

  • A. Use a Guided Send to perform a test send to Internal users using subscriber data.
  • B. Use CloudPages to duplicate the dynamic code and test it by using manual subscriber inputs.
  • C. Use Preview and Test, select a targeted subscriber, and send the email to internal team members.

Answer: C

Explanation:
Using the "Preview and Test" feature in Salesforce Marketing Cloud allows you to simulate how an email will appear to specific subscribers. By selecting a targeted subscriber, you can ensure the dynamic content and AMPscript are functioning correctly before sending the email to actual recipients. This method builds confidence in the dynamic email capabilities by allowing internal team members to see exactly what the end user will see. Reference: Salesforce Marketing Cloud Documentation on Preview and Test.


NEW QUESTION # 95
A marketing team is using the Import Activity to import a csv file into a data extension. The file location is the system default File Location: Enhanced FTP. The import has failed and the error is "File Not Found." Which two steps should resolve the issue? Choose 2 answers

  • A. Change the file format from "comma separated value" to "tab delimited."
  • B. Ensure the name of the file in the Import Activity matches the file name on the FTP.
  • C. Use the Import Wizard to point to rename the file on the FTP.
  • D. Ensure the file to be imported is in the Import Folder on the Enhanced FTP.

Answer: B,D


NEW QUESTION # 96
Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?

  • A. Content focused on winter sports items for holiday shopping
  • B. Images of products that the customer has previously purchased
  • C. Full-width lifestyle imagery featuring attractive people
  • D. Personalized imagery influenced by subscriber preferences

Answer: D

Explanation:
Explanation


NEW QUESTION # 97
Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible.
Which best practice should the email designer follow to meet accessibility standards?

  • A. Use contrasting colors
  • B. Minimize whitespace
  • C. Build image-based emails.

Answer: A

Explanation:
To ensure that emails are accessible, the email designer should follow best practices such as using contrasting colors. High contrast between text and background colors helps people with visual impairments or color blindness to read the content more easily. This practice is a key aspect of meeting accessibility standards and making content accessible to a broader audience.


NEW QUESTION # 98
......

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